GAWDA Edge

Advertising Opportunities

We've all heard about the "X" and "Y" generations. Media pundits are quick to tell us how different they are from the Baby Boomer generation. And, like all other generations preceding them, the X and Y employees are different.

They absorb information quickly. They rely heavily on the Internet. They are career motivated and eager to achieve (and to be recognized for those achievements). They are our industry's future leaders (and, in some cases, current leaders).

For years Welding & Gases Today has been recognized as GAWDA members' source for information that will help them to grow their businesses. W&GT publishes news that helps senior management to save money or make money, and is required reading for GAWDA member principals and their top-level managers.

GAWDA Edge is GAWDA's cutting edge publication written specifically for young professionals in the gases and welding industry. Whether they are working in sales, service, transport or operations, GAWDA Edge readers are eager for information that will help them move on to the next step in their career track. And GAWDA Edge supports that journey.

Each issue includes a section called On The Job which focuses on different facets of the industry, including how to increase sales, how to better service customers and how to help departments improve bottom line performance. There is also a section entitled Career Track which covers such topics as how to choose a mentor, how to supervise older employees, or even how to convince management that PDAs are a valuable investment.

GAWDA Edge provides the Gen X and Gen Y reader with the valuable information that is their competitive edge. Just as Welding & Gases Today has served distributor principals and senior management with the information they need to better manage their businesses, GAWDA Edge is securing our industry's future.

It's monthly. It's electronic. And it's cutting edge. It's GAWDA Edge.

Note: While the GAWDA Edge reader is typically under age 40, you can be sure there are lots of Boomers reading GAWDA Edge and relying on its articles. It's their edge too!

Available advertising space is limited!

Call 315-445-2347 or send e-mail to advertising@gawdaedge.org.

View current rates and specifications.

Disclaimer: Responsibility for the content and opinions expressed on this site by contributors belongs solely to the contributor. Neither the Gases and Welding Distributors Association (GAWDA) nor Data Key Communications, LLC assume any liability for any content or for any loss or damage of any kind incurred as a result of the use of any content posted. GAWDA and Data Key Communications, LLC shall have the right (but not the obligation) in their sole discretion to refuse, delete or move any content for any reason.